PAN – NEW CAMPAIGN 25

NEW CAMPAIGN 25

EL CORTE INGLÉS

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Through our creative approach to this campaign for El Corte Inglés, we wanted to keep our client culturally relevant and attract Gen Z audiencies to its brand NEW. Artists of the size of Quevedo and Tini Stoessel starred our hyper relevant experiential shooting.
A wild posting campaign strategically placing posters in high-traffic, Gen Z areas was used to generate excitement and brand awareness, in a guerrilla marketing style.

SERVICES:
Concept
Creative Direction
Production & Logistic
Postproduction
Talents Booking
Stylist