PAN – NEW CAMPAIGN 23

NEW CAMPAIGN 23

EL CORTE INGLÉS

More information

El Corte Inglés wanted to reconnect with its younger audience, which had been somewhat overlooked. To achieve this, they developed a 360º project that included a campaign and an event. At Pan, we handled the entire process — from talent proposal to post-production. We selected five influential figures to capture Gen Z’s attention. We also led the art buying and provided creative direction for the campaign.
The goal: to get Gen Z looking at El Corte Inglés again.

SERVICES:
Concept
Creative Direction
Production & Logistic
Postproduction
Talents Booking
Stylist